VMware migration services cost: How AWS OLA and MAP funding work

When people ask me about moving from VMware to AWS and actual migration costs, they rarely start with a technical question. Instead, I hear something like: > “We know we’re overpaying for VMware and licenses. We know AWS is probably where we should end up. But how do we turn that into real numbers and a real plan, not just a deck?” If you recognize yourself in that sentence, you’re exactly the audience AWS had in mind when they created Optimization and Licensing Assessment (OLA) and Migration Acceleration Program (MAP). Both exist because rising VMware licensing costs push teams to price out VMware alternatives long before they have the data to properly compare them. On high‑level marketing slides, this looks linear: run an OLA, gather data, join MAP, secure funding, migrate, celebrate. In real projects, OLA and MAP are more like a pair of frameworks with their own boundaries, prerequisites, and technical details, mainly when your world revolves around VMware, and you’re trying to decide how aggressively to modernize.

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