APPLYDJIN
Vacancy catalog
EPAM
Open role

Senior Web Analyst (GTM/Tealium)

EPAMUkraine, Kyiv
Apply on company site
Work model
Remote
Experience
5+ years
Employment
Not specified
Compensation
Not disclosed
Technology signal
6 tags

Technology context

6

Parsed from the vacancy text; ordered by relevance to this role.

JavaScriptHTMLCSSTealiumWeb AnalyticsWeb Analytics Google

Full listing

Role description

We are seeking a Senior Web Analyst to join our Web Tracking & Insights team, focusing on the implementation, maintenance, and optimization of website and app tracking solutions using tag management systems, with a primary emphasis on Google Tag Manager and supplementary experience with Tealium. This role centers on tracking implementation, data collection, and analytics enablement rather than frontend web development.

Responsibilities

  • Implement and configure tracking tags, triggers, and variables within Google Tag Manager and Tealium IQ
  • Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
  • Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
  • Integrate and maintain marketing pixels, including Meta, Google Ads, Bing, and Floodlight, via tag management systems
  • Coordinate testing of marketing pixel implementations with media agencies
  • Document tracking setups and maintain clear implementation guidelines

Requirements

  • 3+ years of hands-on experience with Google Tag Manager and/or Tealium IQ
  • Strong working knowledge of Google Analytics 4 (GA4)
  • Proficiency in JavaScript for tag customization and debugging
  • Solid understanding of HTML and CSS to interpret page structure and debug tracking issues
  • Understanding of dataLayer design and event-driven data tracking
  • Upper-Intermediate English language proficiency (B2+)

Nice to have

  • Understanding of digital marketing technologies and consent management