CRM manager (email marketing) (EdTech Unit)

CRM manager (email marketing) (EdTech Unit)

Requirements

1. 2+ years of experience in CRM, lifecycle, retention, or product-led marketing in product or SaaS companies; 2. Setting up and launching email campaigns (triggers, broadcasts, lifecycle emails) in a CRM/ESP (Reteno or similar); 3. Building and optimizing email automations (welcome, onboarding, reactivation, retention funnels); 4. Developing and maintaining an email strategy for direct communications in a B2C product; 5. Database segmentation and work with audience logic for email campaigns; 6. Analysis of email channel performance: open rate, CTR, conversion rate, unsubscribe rate; 7. A/B testing of subject lines, content, CTAs, and send times; 8. Ensuring email deliverability (SPF, DKIM, DMARC, domain reputation); 9. Ensuring email compliance (CAN-SPAM, EAA, etc.); 10. Basic HTML/CSS skills for building or controlling email templates; 11. Supporting email communications across multiple markets / languages.

Responsibilities

1. Develop and implement an email strategy for lifecycle communications (welcome, onboarding, retention, reactivation); 2. Analyze and optimize the email conversion funnel, working with retention mechanics and RFM segmentation; 3. Run A/B tests of email campaigns with a focus on business metrics (LTV, Retention, Churn); 4. Segment the user base, ensure its quality, and personalize email communications; 5. Perform in-depth email channel analytics and regular reporting (Open Rate, CTR, Conversion Rate, Delivery Rate, Unsubscribe/Spam Rate); 6. Monitor and improve key audience retention metrics through email communications; 7. Manage email infrastructure (domains, deliverability, sender reputation); 8. Ensure compliance with the technical requirements of mail providers (Gmail, Outlook, etc.); 9. Set up triggered email chains and automations; 10. Ensure campaigns comply with regulatory requirements (GDPR, CAN-SPAM, EAA); 11. Basic HTML/CSS work for building or controlling email templates; 12. Localize email content for different markets, accounting for language and cultural specifics; 13. Collaborate with the team (designers, developers, PM): set requirements for email campaigns and oversee execution.

Nice to have

What we offer

1. Remote-First culture - flexible schedule and work from anywhere; 2. Health program: insurance, mental health support, sport compensation, 20 sick days; 3. Equipment provided (Ecoflow for UA employees); 4. 20 paid vacation days + special event days; 5. Internal knowledge-sharing events; 6. Corporate English lessons; 7. Annual professional development budget; 8. Public holidays according to country of residence; 9. Coworking compensation for employees in Ukraine.