Head of Marketing

Head of Marketing

Requirements

1. Hands-on expertise across all major paid channels: Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks; 2. Proven ability to run UA on both Web and App; 3. Experience in mobile subscription apps; 4. Experience managing teams of 5+ specialists; 5. Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI; 6. iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks; 7. Bidding and budget allocation strategy: value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units; 8. Incrementality and holdout testing: geo-lift, incrementality tests; 9. Solid grasp of subscription economics: LTV/pLTV, ROAS/ROI targeting; 10. Comfortable with data analysis (SQL, cohorts, dashboards); 11. Ability to manage large budgets.

Responsibilities

1. Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App; 2. Own the technical marketing setup end to end (events, attribution, MMP, analytics) and keep it reliable; 3. Lead, mentor and develop the marketing unit team; 4. Manage budgets and deliver against ROI/ROAS targets; 5. Partner cross-functionally to unblock measurement, creative and monetization work.

Nice to have

1. Track record of building marketing automation or internal tooling; 2. Comfort using AI tools in marketing/analytics workflow; 3. Experience owning both technical measurement setup and the team that acts on it.

What we offer

1. Remote-First culture: flexible working schedule and the ability to work from anywhere in the world; 2. Health care program: health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days; 3. Personal Equipment Policy: all necessary equipment for your work; for Ukrainian employees we also provide Ecoflow; 4. Vacation Policy: 20 paid vacation days and extra days off for special events; 5. Knowledge sharing: internal events to share knowledge and experience; 6. English Lessons: corporate English lessons to support your professional and personal growth; 7. Professional Development: annual learning budget for courses, training, certifications, and conferences; 8. Public Holidays: days off according to the official public holidays of your country of residence; 9. Coworking Compensation (Ukraine): coworking space compensation for employees located in Ukraine.