Marketing Analyst (MarTech Analyst)

Marketing Analyst (MarTech Analyst)

Requirements

1. 1+ year of experience with marketing data attribution; 2. Web analytics & tag management: GA4, GTM, GTAG, pixel implementation; 3. SQL and data fundamentals - understanding of data flows and event schemas; 4. Mobile attribution via an MMP (AppsFlyer / Adjust), especially Android, with awareness of iOS / SKAdNetwork constraints; 5. Cross-system data reconciliation and validation across multiple systems; 6. Self-directed problem-solver with an ownership mentality.

Responsibilities

1. Attribution: own attribution logic and its reconciliation across platforms (Web, iOS, Android); 2. Data validation / QA: check that data is correct and consistent and catch discrepancies before they reach reporting; 3. Cross-system reconciliation: reconcile numbers across ad cabinets, Amplitude, the database, and other sources; 4. Measurement & tracking setup: pixels, GTM, GTAG, event design and implementation, tracking plans; 5. Process: turn the current 'everyone does a little bit' model into a documented, repeatable system; 6. Impact: take part in decision-making, influence the product directly, and apply data science / machine learning to improve analytical outcomes.

Nice to have

1. Familiarity with Amplitude and ad-platform cabinets; 2. Experience standing up tracking and measurement as a process, not just executing tickets.

What we offer

1. Remote-First culture - flexible schedule and work from anywhere; 2. Health program: insurance, mental health support, sport compensation, 20 sick days; 3. Equipment provided (Ecoflow for UA employees); 4. 20 paid vacation days + special event days; 5. Internal knowledge-sharing events; 6. Corporate English lessons; 7. Annual professional development budget; 8. Public holidays according to country of residence; 9. Coworking compensation for employees in Ukraine.