Middle/Senior PPC Specialist

Middle/Senior PPC Specialist

Requirements

1. 3+ years of experience as PPC or UA Manager; 2. Experience working with web funnels for mobile apps; 3. Proficiency in Google Ads (Search, Display, pMax) and Google Analytics; 4. Full-cycle PPC campaign management experience; 5. Experience managing large advertising budgets; 6. Understanding of marketing funnel metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS); 7. Proficiency in Google Sheets or Microsoft Excel; 8. Intermediate English; 9. Strong analytical and data-driven decision-making skills; 10. Experience working on multiple projects simultaneously.

Responsibilities

1. Plan, launch and optimize PPC campaigns across Search, Display and pMax; 2. Manage campaigns to drive qualified leads, sales and ROAS growth; 3. Conduct keyword research and competitor analysis; 4. Monitor and optimize bids, budgets, audiences and creatives; 5. Run A/B tests for ad copy, landing pages and audience strategies; 6. Implement and maintain conversion tracking using GA4 and GTM; 7. Analyze campaign data and prepare performance reports; 8. Manage advertising budgets and allocation across campaigns; 9. Stay updated with Google Ads trends and platform updates.

Nice to have

1. Experience with other traffic sources (Meta Ads, Bing Ads, Twitter, ASA, TikTok); 2. Understanding of mobile analytics systems (Firebase, AppsFlyer); 3. Experience with BI systems.

What we offer

1. Remote-First culture - flexible schedule and work from anywhere; 2. Health program: insurance, mental health support, sport compensation, 20 sick days; 3. Equipment provided (Ecoflow for UA employees); 4. 20 paid vacation days + special event days; 5. Internal knowledge-sharing events; 6. Corporate English lessons; 7. Annual professional development budget.