PPC Lead/Head of PPC

REQUIREMENTS

• 3+ years of experience in PPC
• 1+ year of experience managing a PPC team of 3+ specialists
• Strong technical expertise in paid traffic channels - Google Ads, Meta Ads, TikTok
• Hands-on experience with analytics tools - GA4, AppsFlyer; advanced dashboard building in Looker Studio; experience with Power BI or Tableau is a plus
• Solid understanding of performance marketing and key metrics - CR, CPA, ROI, ROMI, ROAS, LTV - and methods to improve them
• Technical knowledge of GTM (Server-side tracking is a plus)
• Strong communication skills - negotiation, flexibility, well-reasoned argumentation, and finding solutions that work for both sides
• Ability to build a full sales funnel (from awareness to conversion and retention) and create media plans based on business metrics (LTV, CAC, ROMI)
• Experience with systematic hypothesis testing, landing page optimization (CRO), and scaling successful campaigns without losing efficiency

RESPONSIBILITIES

• Build and develop an in-house performance marketing team
• Participate in communication with partners and coordinate team workflows
• Manage the team - including onboarding, training and development, motivation, regular feedback (team and 1-on-1 meetings), task assignment, performance evaluation, and involvement in recruiting new specialists
• Monitor the execution of monthly and quarterly plans
• Participate in preparing commercial proposals for acquiring new clients and retaining existing ones

WE OFFER

• Competitive salary
• A team of true professionals
• Growth and development opportunities
• Paid vacation and sick leave
• Corporate English classes
• Medical insurance