Product Marketing Manager (Mental Health Unit)

Product Marketing Manager (Mental Health Unit)

Requirements

1. 1+ years of experience in product/growth marketing, product management, user acquisition, or creative marketing; 2. Strong understanding of product marketing funnels: acquisition, activation, conversion, monetization, retention; 3. Ability to analyze funnel performance, identify drop-offs, and generate hypotheses for improvements; 4. Understanding of unit economics; 5. Experience setting tasks and communicating with development and design teams; 6. English level - B2+.

Responsibilities

1. Drive growth of stable and new products through funnel optimization and A/B testing; 2. Conduct market and user research to identify new growth opportunities; 3. Build and iterate user acquisition funnels in collaboration with the product and marketing teams; 4. Develop and test value propositions that resonate with users emotionally; 5. Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals; 6. Help improve internal marketing/product marketing processes: documentation, task flow, handoffs, reporting, and communication between teams.

Nice to have

1. Experience working with Tableau, GA, Amplitude, and similar analytics tools; 2. Basic understanding of A/B testing, campaign performance analysis, and experiment evaluation; 3. Understanding of operational process improvements: documenting processes, identifying bottlenecks, improving handoffs, and making workflows more efficient.

What we offer

1. Flexibility to work remotely from anywhere; 2. Comprehensive medical insurance to keep you healthy and secure; 3. Sport compensation to support your physical well-being; 4. Corporate English courses to enhance your language skills; 5. Compensation for educational events and courses to foster your professional growth; 6. Fun and engaging corporate events to strengthen team bonds and create lasting memories.