Senior/Lead PPC Specialist

Senior/Lead PPC Specialist

Requirements

1. 3+ years of experience as a PPC/UA Manager; 2. Experience working with web funnels for mobile apps; 3. Proficiency in Google Ads (search/display/pMax), Google Analytics, and related tools; 4. Experience managing full-cycle PPC campaigns: launch, analysis, optimization, scale; 5. Experience managing big budgets; 6. Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS); 7. Proficiency in Google Sheets / Microsoft Excel; 8. English level - Intermediate; 9. Strong analytical skills with a focus on data-driven decisions; 10. Experience working on multiple projects.

Responsibilities

1. Plan, launch, and optimize PPC campaigns across Search, Display, and pMax; 2. Manage advertising campaigns to drive qualified leads, online sales, and ROAS growth; 3. Conduct keyword research and competitor analysis to identify high-converting search opportunities; 4. Monitor campaign performance daily and optimize bids, budgets, audiences, and ad creatives to improve CPA and conversion rates; 5. Develop and test ad copy, landing pages, and audience strategies through continuous A/B testing; 6. Implement and maintain conversion tracking using GA4, GTM, and enhanced conversion tracking; 7. Analyze campaign data and prepare performance reports with actionable insights; 8. Manage monthly advertising budgets and ensure efficient allocation across campaigns and product categories; 9. Stay updated on industry trends, algorithm changes, and new features within Google Ads and digital advertising platforms.

Nice to have

1. Practical experience with any other media source (e.g., Meta Ads, Bing Ads, Twitter, ASA, TikTok); 2. Understanding of the workflow of mobile analytics systems (Google Firebase, Appsflyer); 3. Experience working with BI systems.

What we offer

1. Remote-First culture - flexible schedule and work from anywhere; 2. Health program: insurance, mental health support, sport compensation, 20 sick days; 3. Equipment provided (Ecoflow for UA employees); 4. 20 paid vacation days + special event days; 5. Internal knowledge-sharing events; 6. Corporate English lessons; 7. Annual professional development budget; 8. Public holidays according to country of residence; 9. Coworking compensation for employees in Ukraine.