Senior Marketing Specialist

We're expanding our team and searching for a Senior Marketing Specialist to fill a key role within our organization. This position bridges technical expertise and creative marketing execution, helping deliver meaningful campaigns for a company that moves quickly and adapts constantly. You'll be joining a team that values careful craftsmanship and encourages continuous professional growth. If merging hands-on technical skill with strategic marketing vision appeals to you, this role offers a genuine path toward career development.

Responsibilities

• Construct and fine-tune responsive email layouts and landing page designs using Marketo's built-in modular editor
• Rely on HTML/CSS expertise to fix formatting problems, adjust copy presentation, and confirm consistent display across different email inboxes and screen dimensions
• Turn Figma design files into exact-match, broadly compatible email assets
• Create and manage Marketo landing pages, intake forms, and repeatable template components that reduce time spent on future projects
• Set up and manage automated marketing sequences and audience segments inside Marketo to fuel a variety of campaign objectives
• Roll out multiple campaign styles, including one-time email sends, multi-stage drip sequences, and promotional messaging for webinars and events
• Handle campaign elements such as tokens, dynamic content blocks, and overall program organization, adhering to Marketo conventions around naming and file structure
• Contribute to database maintenance efforts, contact list oversight, and lead scoring and routing coordination together with the operations function
• Track deliverability performance, visual accuracy, and tracking mechanisms, while analyzing recurring metrics including opens, click-throughs, opt-outs, and bounce rates
• Conduct comprehensive checks on each email to verify correct display, working links, and properly filled-in personalization fields
• Develop and manage A/B testing initiatives that assess elements such as subject line wording, sender name variations, layout differences, and timing of sends
• Build targeted contact lists using Marketo's segmentation features and filtering rules, keeping data compliant with GDPR, CCPA, and CAN-SPAM while ensuring accuracy
• Confirm that every asset includes accurate UTM tagging and operational tracking links
• Partner with teams across marketing, design, content creation, and campaign management to collect project specifications and coordinate approvals and edits
• Manage the production timeline and scheduling for ongoing email and campaign work in a high-tempo marketing setting
• Maintain documentation covering build methods, coding conventions, and template resources to support broader team learning and faster output
• Suggest improvements based on new Marketo functionality and industry best practices to strengthen long-term campaign results

Requirements

• At least three years of practical experience building and managing campaigns through Adobe Marketo Engage, with Marketo Certified Professional or Associate status considered a plus, or comparable experience with platforms such as HubSpot or Salesforce
• Solid command of HTML/CSS with specific awareness of rendering quirks across different email service providers
• Demonstrated experience utilizing tools like Litmus or Email on Acid for email testing purposes
• In-depth familiarity with deliverability best practices, sender reputation management, and compliance frameworks including CAN-SPAM, GDPR, and CASL
• Thorough knowledge of designing and evaluating A/B test structures
• Skilled at converting fixed design concepts into functioning, brand-aligned email templates
• Detail-focused mindset backed by consistent quality assurance standards
• Capacity to balance multiple email production tasks at once while meeting demanding deadlines in a rapid-paced setting
• Solid English language skills at an Upper-Intermediate (B2) level or above