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Banks’ recorded sales interactions increase 80% in two years

gong.io·Source published

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“This call may be recorded for quality and training purposes,” banks have been telling their own customers for decades. Yet when sellers talk about recording their own calls with banks, the question I hear most often is a cautious one: “Okay, but how do you get past the data privacy and recording concerns?” The Gong Labs team reviewed recorded sales deals with financial services buyers from 2024 through 2026. The short version: banks are okay with hitting record. And more of them are recording meetings every quarter. In Q2 2024, 7.1 percent of all deals Gong customers recorded were with a financial services buyer; by Q3 2026, that number had risen to 9.6 percent. If financial services buyers didn’t allow recording, the share of recorded deals would remain flat or shrink. Instead, the data shows that it climbed almost every quarter for two and a half years, with a noticeable increase in the back half of 2025.

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