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Omnichannel Marketing for Dealerships: Why Disconnected Tools Are Costing You Sales
Fullpath·fullpath.com·
What the source says
The root issue is simple: every disconnected tool operates on its own partial view of the customer, or no view at all. The email platform knows email behavior. The ad platform knows ad behavior. The CRM knows what the sales team typed in. Nobody knows the whole shopper. And marketing built on a partial picture of the customer is marketing that wastes money a
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